From the Ted Talk by Aparna Mehta: Where do your online returns go?
Unscramble the Blue Letters
And then I started to wonder: How did we get here? I mean, it was only like six years ago when a study recommended that offering free online returns would drive ceotmusrs to spend more. We stterad seeing companies offering free online returns to drive more sales and provide a better experience. What we didn't realize is that this would lead to more items being rreuentd as well. In the US, companies lost $351 billion in sales in 2017 alone. releatirs are scrambling to recover their losses. They try to place that returned item online to be sold again, or they'll sell it to a discount partner or a liquidator. Basically, if ciemonaps cannot find a plcae for this item quickly and economically, its place becomes the trash.
Open Cloze
And then I started to wonder: How did we get here? I mean, it was only like six years ago when a study recommended that offering free online returns would drive _________ to spend more. We _______ seeing companies offering free online returns to drive more sales and provide a better experience. What we didn't realize is that this would lead to more items being ________ as well. In the US, companies lost $351 billion in sales in 2017 alone. _________ are scrambling to recover their losses. They try to place that returned item online to be sold again, or they'll sell it to a discount partner or a liquidator. Basically, if _________ cannot find a _____ for this item quickly and economically, its place becomes the trash.
Solution
retailers
returned
place
companies
started
customers
Original Text
And then I started to wonder: How did we get here? I mean, it was only like six years ago when a study recommended that offering free online returns would drive customers to spend more. We started seeing companies offering free online returns to drive more sales and provide a better experience. What we didn't realize is that this would lead to more items being returned as well. In the US, companies lost $351 billion in sales in 2017 alone. Retailers are scrambling to recover their losses. They try to place that returned item online to be sold again, or they'll sell it to a discount partner or a liquidator. Basically, if companies cannot find a place for this item quickly and economically, its place becomes the trash.